Book Club

Book Club

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Robert B. Cialdini

This book should be required reading. A window into the ways we and influenced into making extremely important decisions.

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

I receive a small commission made through links on this page. I'll never recommend any book or product to you that I wouldn't use myself.

How to Raise a Maverick is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

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I receive a small commission made through links on this page. I'll never recommend any book or product to you that I wouldn't use myself.

How to Raise a Maverick is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

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